Romanian developers Grégoire Vigroux and Jassim Allibocus have created a new social media platform designed with built-in artificial intelligence tools to monitor and flag what is defined as disinformation.
The platform, called eYou, is scheduled for official launch on May 5. Its name echoes the abbreviation of the European Union, signalling its intended positioning within the European digital space.
EU social media censorship debate as eYou launches
The platform integrates AI-based content moderation directly into the user interface, allowing posts to be checked for accuracy and compliance with platform rules in real time.
The project has received €300,000 in funding from a Croatian venture capital fund, reflecting growing investor interest in digital tools aligned with regulatory trends in Europe.
The launch comes amid ongoing discussions within the EU about tackling disinformation online, an issue that has led to increased scrutiny of major platforms and the introduction of stricter content moderation standards.
Push for European alternatives
In recent years, EU policymakers have sought to strengthen oversight of digital platforms, initially focusing on foreign influence and disinformation campaigns.
This has expanded into broader regulatory efforts affecting global platforms such as Telegram and X, alongside discussions about developing European alternatives in the social media sector.
Against this backdrop, projects like eYou may be seen as part of a wider push to create platforms that align more closely with European regulatory frameworks and data governance standards.
Questions over moderation and freedom of expression
The introduction of AI-driven moderation systems has also raised questions about how to balance efforts to combat disinformation with the protection of freedom of expression.
Supporters argue that such tools can improve the quality of information and reduce harmful content, while critics caution that automated moderation may risk overreach or limit open debate.
As the platform prepares for launch, its reception may depend on how effectively it navigates these competing expectations within the European digital environment.
