A recently created Facebook page in Moldova has begun promoting a sponsored post suggesting that rising fuel prices should be seen as the “price of freedom” and a way of supporting Ukraine
The page, created on 27 January 2026, has already used paid promotion tools to distribute a message defending the increase in gasoline prices. The post argues that the higher cost of fuel is a consequence of Moldova’s decision to move away from cheaper energy resources.
According to the authors of the post, this shift should be viewed as a necessary sacrifice.
“By refusing cheap resources, we support Ukrainians who have done so much for our country,” the message says, urging citizens to “trust the leadership” and accept the economic difficulties.
The rhetoric has drawn criticism from some social media users, who questioned both the argument and the broader economic situation.
One commenter, Victor Puscas, responded sarcastically, saying he was unwilling to accept such sacrifices.
“I wouldn’t even set my toe in that kind of ‘freedom’,” he wrote.
Another user, Iurie Raileanu, argued that prices for certain goods and utilities in Ukraine remain significantly lower than in Moldova.
“If you are so well informed, you should know that in Ukraine the prices of natural gas, electricity, food and many other goods are three to four times lower than in the Republic of Moldova,” he commented.
Observers say attention has also been drawn to the way the message is being promoted. Although the page was created only recently, it is already using paid advertising to expand its reach.
Similar anonymous pages have appeared in Moldova during previous election periods, sometimes promoting political messaging or criticism of opposition figures. In many cases, however, the origin of such pages has remained unclear.
Former MP Olesea Stamate, who previously represented the ruling Party of Action and Solidarity (PAS), said the situation resembles earlier online campaigns in which newly created “personal blogs” or patriotic-themed pages were promoted through coordinated advertising.
Questions about who is behind the current campaign – and who may be financing it – remain unanswered.
In the past, similar patterns have been noted within Moldova’s information space, but they have rarely led to formal investigations. Media monitoring groups, including WatchDog.md, have not yet commented publicly on the latest case.
